An all new Supernatural episode was supposed to be on our TV tonight, but it wasn't! So I wrote this blog post instead.
TV Tonight has released an article recently about the cancellation of two genre shows on an Australian television network, Channel Ten. Supernatural and Stargate Universe are officially off air in Australia. No one knows whether this is a temporary or permanent decision.
What's wrong with Channel Ten? I'd like to think Channel Ten understands their demographic and their viewers. But clearly they don't. Just let me vent.
Ten launched 2 genre shows in December - what's wrong with this decision?
Genre shows do not get great ratings in comparison to other TV shows that appeal to the general demographic. Ten should know that launching genre shows during the holiday season and non-rating period won't do any good for their rating. Beside, Supernatural is about the apocalypse, during Christmas they aired I Believe The Children Are Our Future featuring the anti-Christ Jesse. I think your viewers would want to see something lighter than the end of the world stuff during Christmas. So don't give me the crap about the cancellation due to the rating. Ten should know this.
Ten does not know their viewers.
Supernatural is a returned show and into its fifth epic season, and SGU is a brand new show. While these shows are one of the best on TV, this is NOT good pairing. For example, you wouldn't pair up Supernatural with Desperate Housewives, and you wouldn't pair up Smallville with Masterchef.. Not that they are ever on the same network. SGU perhaps is better off on a weekend timeslot like Merlin, and like Kara said on her blog, Supernatural should pair up with Glee. If Ten has done their research, they should know there are a lot of crossover fans for both shows. Channel Ten is on Twitter but they are not utilizing this tool. The reason why businesses are on Twitter, is because they can mingle with fans and find our what they want and how they watch their shows. They are so out of touch with the fans. When you don't know something, you can still do research and find out. Clearly there is NO research and planning into this pairing. It's just a 'let's hope it works' scenario.
Supernatural is a genre show, it has a niche group of devoted, passionate and intelligent fans. Those who tune in to watch the show, CARE. You want to make money? You target crazy fans, they spend money like there is no tomorrow to get their hands on anything Supernatural.
Release your right as a broadcasting network for Supernatural
If Ten is NOT interested in airing the show now and ever, then release the right to air immediately, so that another channel can pick it up. Cable or free to air, I don't care. As long as Aussie fans get our episodes. If no other channels want to pick up the show, then Warner Brothers or whoever holds the right to do so, should release all previous seasons as well as the latest episodes on iTune. At the moment, only season 1-4 are available on Australian iTune store.
Preserving the integrity of the show in the eyes of international viewers
Supernatural is not the highest rating shows in the USA and around the world. But many critics and viewers would agree, this is one of the best written and most underrated shows on television right now.
If I am a network executive of the studio or the producers of the show, I would want to make sure the show is distributed with the highest level of respect. Just like they want to stop illegal download, so why wouldn't they want to make sure the show is treated with respect by overseas networks?
I don't think Ten exhibit any respect to the show and fans. Of course there is no guarantee of ratings, but Ten should at least air every episode available to date. If you started it, at least finish it. Don't just take it off, like you just put back a carton of eggs back on the shelf. Fans have voiced their opinions, and Ten knows that we are watching the show.
The funny thing to me is that if Ten is letting go a show, then let it go completely! Take it off your website. Last time I checked Supernatural was still a 'featured site' on Ten's homepage, they are also running advertising for season four DVD, which come out in Australia this week. You are NOT giving the fans the right message. If you know anything about marketing and branding, then you should do this right.
Why am I getting angrier and angrier?
This is not the first time Ten angry Supernatural fans, I am sure they are sick of getting of getting phone calls, emails and whatever from fans. The second Supernatural Convention in Australia will be held in May this year. NO PRESS SHOULD BE ALLOWED. Ten should not get any interviews from the stars, because the organisers have worked so hard to get the actors to Australia and Ten should NOT be allowed to get any share of the success, they should not use the Convention to get free access to the stars. I could be wrong, but I don't think Ten has anything to do with the Convention.
Look, we just want our show back on TV!
My solution? Write to them! Declare war on Twitter with hashtags! I've done some digging, the Chief Programming Officer for Network Ten is David Mott, Network Publicist is Trish Ricketts. I think we should all write a letter to Mr Mott and Ms Ricketts to let them know how we feel.
Sydney Head Office
1 Saunders St
Pyrmont, NSW 2009
GPO BOX 10, Sydney, NSW 2001
You can also reach Channel Ten on Twitter.
Ten has picked the wrong group of fans to mess with. Supernatural fans demand answers and action.