I initially heard about Divine The Series on Twitter. I think the good people from the WinchesterBros must have been tweeting about it. I also listened to their interview with Ivan Hayden (visual effects supervisor on Supernatural) where he talked about Divine The Series. This new initiative is so innovative, this is going to be an awesome example of viral! I cannot wait to see the actual series.
For more information, it's imperative to visit the website.