“Networks can now optimize TV show marketing and content around what’s resonating with viewers in real-time.” Sean Reckwerdt, Lead Analyst and Cultural Anthropologist, NI (Can I have a job please?)Lost Remote has an exclusive insight from the NI report. Four show-runners were listed -- Kevin Williamson (The Vampire Diaries), Dan Harmon (Community), JJ Abrams (everything else) and Eric Kripke (Supernatural). The report basically tells us fans adore Eric Kripke, there was a huge spike in mentions on his birthday.
|Source: Lost Remote|
NI's CEO Dan Neely also explained why marketers should be paying attention to showrunners’ social buzz. Again, two words -- JOSS WHEDON -- imagine again if social was around for Firefire. Fans trust showrunners!! Fans are more savvy and passionate about their shows, fans know their stuff.
Gone are the days TV viewers just watched whatever crap was put in front of them. Now, fans are smarter, fans are no longer passive viewers. And social breaks the geographic barriers, not only social tells what local viewers are saying, social also tells what international markets are saying too. That's where the money is!
So, tweet on tweeple... Networks and analytics companies do listen to us. Social is important is you want your TV shows to stay around (or go).
TWEET TWEET TWEET AWAY!!!